We conducted extensive 3D photometric modeling and digital light-spill simulations before purchasing a single fixture. Based on the data, we selected specialized LED luminaires equipped with custom honeycomb louvers and precisely angled barn doors. This allowed us to sculpt the light, directing the beam exclusively onto the vehicles while keeping the surrounding floor and glass facade elegantly dramatic and glare-free.

A major design conflict arose in the main showroom space: we needed to provide intensely brilliant, focused illumination onto the display cars, but we simultaneously had to prevent any harsh glare or reflections from bouncing off the vehicles into the eyes of customers, or reflecting off the massive floor-to-ceiling structural glass facade that enclosed the building.